The First 48 Hours: Crisis Response Protocols for C-Suite Executives

When a crisis hits (cyber breach, executive scandal, hostile takeover attempt), the first 48 hours determine the outcome. Research shows that firms acting within this window recover twice as fast as those who delay. Slow initial responses escalate 60% of crises.

Most organisations fail because they lack pre-established protocols. They waste critical hours assembling teams, gathering information, and debating responses whilst the situation deteriorates. By the time they act, they're responding to a crisis that's already evolved into something worse.

Our protocols are designed for immediate activation. Pre-vetted crisis teams with clear roles. Established communication channels that don't rely on compromised systems. Decision frameworks that enable rapid action without lengthy deliberation. Every minute counts, and preparation is everything.

The key is parallel processing. Intelligence gathering, stakeholder communication, and tactical response happen simultaneously rather than sequentially. This requires clear role assignments and decision authority established before crisis occurs. You can't figure out who's in charge whilst the building is burning.

We've tested these protocols in hostile environments, regulatory investigations, and reputational crises worldwide. The organisations that survive are those that prepared before the crisis, not those that scrambled to respond during it. The first 48 hours are won or lost in the months before the crisis hits.